In this episode of Leaders of the Ledger, host Rob Brown sits down with Zach Gordon—CPA, entrepreneur, and thought leader reshaping what it means to lead in accounting.Zach shares his unconventional journey through big firms, startups, and now running his own practice—all while helping modernize the profession’s reputation. From AI and automation to advising in emerging industries like cannabis and crypto, Zach is part of the new wave of CPAs redefining influence, innovation, and impact.He opens up about:✅ Why accounting’s brand problem needs urgent fixing✅ How AI and automation are transforming firm work✅ Why the next generation of CPAs must think like entrepreneurs✅ The skills accountants must develop to stay relevant✅ His mission to make accounting exciting againA must-listen for firm leaders, partners, and ambitious accountants ready to embrace the future of the profession.Leaders of the Ledger spotlights innovators, firm leaders, and rising stars shaping accounting's future with practical insights and proven strategies. The podcast is produced and owned by CPA Practice Advisor. Learn more about episodes and recaps at https://www.cpapracticeadvisor.com/podcasts/.Follow CPA Practice Advisor on Social:Twitter: https://x.com/cpapracadvisorFacebook: https://www.facebook.com/cpapracticeadvisorLinkedIn: https://www.linkedin.com/groups/3927201/YouTube: https://www.youtube.com/@CPAPracticeAdvisor

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