In this episode of Leaders of the Ledger, we dive into the changing landscape of the accounting profession with Rachel Farris, a young and dynamic CPA from San Francisco. With Gen Z and millennials bringing a fresh perspective, accounting is no longer the old, traditional career it used to be. From the rise of remote work to embracing cutting-edge technologies like AI and blockchain, Rachel shares her journey of pushing for change and making the profession more exciting for young people.Rachel opens up about:How the profession is evolving with the emergence of new technologies.Why the image of accounting has taken a hit and how to fix it.The entrepreneurial mindset that accountants need to adopt.How to leverage a personal brand to build trust and expand influence.Rachel’s passion for educating and inspiring the next generation of accountants.If you’re curious about how the accounting industry is changing and how young influencers are leading the charge, this episode is for you!Leaders of the Ledger is produced and owned by CPA Practice Advisor. You can learn more about the podcast, episode recaps, and more at https://www.cpapracticeadvisor.com/podcasts/.Follow CPA Practice Advisor on Social:Twitter: https://x.com/cpapracadvisorFacebook: https://www.facebook.com/cpapracticeadvisorLinkedIn: https://www.linkedin.com/groups/3927201/YouTube: https://www.youtube.com/@CPAPracticeAdvisorLeaders of the Ledger is an ongoing podcast series spotlighting the innovators, firm leaders, and rising stars shaping the future of accounting with practical insights and proven strategies.

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