Episode 21: The Art & Science of Search Engine Marketing with Brad Petersen

Le grandi lezioni di giornalismo
11/01/2017 29 min
Episode 21: The Art & Science of Search Engine Marketing with Brad Petersen

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Episode Synopsis

Steven Kellam is joined by Brad Petersen, who is Senior Vice President at MatchCraft, a company that has developed algorithms to maximize search engine marketing. Brad explains why vendors don't have to be scared of search engine marketing anymore and, in fact, how it can be used to take your SQL ratio from 7 to 70. How to find Brad Petersen: LinkedIn How to find Steven Kellam: LinkedIn How to find CCI: Website Twitter LinkedIn

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