Episode 32: Blurring the Line Between Sales and Marketing with Sal Patalano

Le grandi lezioni di giornalismo
25/10/2017 27 min
Episode 32: Blurring the Line Between Sales and Marketing with Sal Patalano

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Episode Synopsis

The Channel Wisdom podcast welcomes back Sal Patalano, Chief Revenue Officer at Lenovo Software. Steven and Sal discuss how the line between sales and marketing is dissolving and how that's changing the way vendors and partners work together. The old siloed concept of customer relationship management has shifted -- the buyer's journey is now a seamless experience. Listen in to learn more about how Lenovo Software has changed the way they approach channel sales and marketing in a SaaS world.  
How to find Sal Patalano:
https://www.linkedin.com/in/salpatalanoLinkedIn
How to find Steven Kellam:
https://www.linkedin.com/in/stkellamLinkedIn
How to find Zyme:
Website:  zyme.com
Twitter:  @ZymeSolutions
LinkedIn:  https://www.linkedin.com/company/45751/
 

More episodes of the podcast Le grandi lezioni di giornalismo

Episode 31: Unconventional Rules of Partner Engagement with Taylor Macdonald 11/10/2017
Episode 30: Partner Lifecycle Management with Gary Morris 30/08/2017
Episode 29: Orchestrating the Digital Marketing Transformation with Chad Reese 05/07/2017
Episode 28: The Key Components of an Effective Sales Training Plan with Pete Koliopoulos 07/06/2017
Episode 27: The 5 Elements to Selling in Today's Channel with Pete Koliopoulos 25/05/2017
Episode 26: Acting on the Voice of the Partner with Brooke Cunningham 10/05/2017
Episode 25: The Digital Transformation of the Channel with Norma Watenpaugh 26/04/2017
Episode 24: Who will be the Winners and Loser in the Channel of Tomorrow? with Cameron Avery 12/04/2017
Episode 23: Partner Enablement - Putting Theory Into Practice with Lisa Penn 15/03/2017
Episode 22: The Rise of Alternative Channels with Rod Baptie 01/03/2017
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