Episode 23: Partner Enablement - Putting Theory Into Practice with Lisa Penn

Le grandi lezioni di giornalismo
15/03/2017 31 min
Episode 23: Partner Enablement - Putting Theory Into Practice with Lisa Penn

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Episode Synopsis

Lisa Penn, Senior Director of Global Channel Marketing Strategic Initiatives at SAP. re-joins the Channel Wisdom podcast to discuss the nuts and bolts of putting partner enablement programs in place. In Episode 20, she and Steven discussed many theories and best practices. Today, Lisa shares her knowledge about the hurdles vendors face during implementation and how to navigate around (and sometimes through) them. How to find Lisa Penn: LinkedIn How to find Steven Kellam: LinkedIn  How to find CCI: Website Twitter LinkedIn

More episodes of the podcast Le grandi lezioni di giornalismo

Episode 32: Blurring the Line Between Sales and Marketing with Sal Patalano 25/10/2017
Episode 31: Unconventional Rules of Partner Engagement with Taylor Macdonald 11/10/2017
Episode 30: Partner Lifecycle Management with Gary Morris 30/08/2017
Episode 29: Orchestrating the Digital Marketing Transformation with Chad Reese 05/07/2017
Episode 28: The Key Components of an Effective Sales Training Plan with Pete Koliopoulos 07/06/2017
Episode 27: The 5 Elements to Selling in Today's Channel with Pete Koliopoulos 25/05/2017
Episode 26: Acting on the Voice of the Partner with Brooke Cunningham 10/05/2017
Episode 25: The Digital Transformation of the Channel with Norma Watenpaugh 26/04/2017
Episode 24: Who will be the Winners and Loser in the Channel of Tomorrow? with Cameron Avery 12/04/2017
Episode 22: The Rise of Alternative Channels with Rod Baptie 01/03/2017
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