ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "Passion Vs. Viable Business"
Shouldn’t I follow my passion? Well, we’ve all heard that a number of times but is this completely true? We all have passion for a number of things and over time as we grow and get better exposure in life; this list of things we are passionate about also changes. Reality check: When it comes to commercialization of an idea/product/service; it must make business sense (there must exist an addressable market of customers who are willing and able to exchange money in return for a product or service benefit). Is it possible for a passion to be commercialize? Yes, however, the passion (product or service) must be seen to be solving real market frictions. Business is all about profit!
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