A rare deep-dive with the person who sits at the center of the promo industry.Jeremy talks with Michele Bell, Senior VP at ASI, about the evolution of the promotional-products world, the rise of small distributors, global trends, leadership, and what the next five years will look like.This episode covers:• How Michelle entered the industry and built a 28-year career• Why ASI shapes so many of the industry’s stories• The changing post-COVID promo landscape• Mentorship, leadership, and the people who rise• Global markets, sustainability, and future tech shiftsFollow, share, and leave a rating to help the show reach more listeners in promo.

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