In a world where every supplier seems to sell the same thing, how do you stand out? Jonathan Isaacson, Executive Chair of Gemline, reveals how his company rose above thousands of competitors to become one of the top suppliers in the promotional products industry. From ethical sourcing to B Corp certification, Jonathan shares the strategies, mindset, and partnerships that transformed Gemline into a market leader. Whether you’re in promo, retail, or any competitive field, this episode will change the way you think about differentiation.00:00 – 02:36 — Meet Jonathan Isaacson & the Gemline story02:37 – 05:05 — The origins: From family business to industry leader05:06 – 16:11 — Finding your niche in a crowded market16:12 – 22:38 — Expanding beyond the basics into high-impact products22:39 – 25:16 — Partnering with retail brands to create exclusives25:17 – 31:14 — Why design partnerships beat simple product sourcing31:15 – 37:40 — The power of ethical sourcing & becoming a B Corp37:41 – 43:58 — Standing for something in business43:59 – End — Final takeaways & future of the industry#BusinessStrategy #Entrepreneurship #Branding #MarketingTips #PromoProducts #BusinessGrowth #Bcorp #Leadership

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