While in St Lucia, I decided to do a 2.5km open water swim. What I didn’t realize is that I would think about the selling environment along the way.Low and behold I am sharing the 5 areas of focus that came to me during my 52 minute swim.1) Mindset, what role does it play during your selling engagements? Are you entering strong? Where and why does it weaken?2) Focus on your game and stay in your lane. Looking around you and copying what colleagues and competitors are doing is not staying true to your authentic self, stay in your lane and you do you.3) What got us there once, won’t necessarily work the next time.Even though opportunities, industries, personas seem similar, avoid hitting repeat. Things will always be different. Where do we have to shift, pivot our approach playbook, mindset, tech stack etc?4)Stay true to the process. Often times we can’t see the end in sight, deals get stalled, delayed, change of people. Stay committed to the process and your daily activities that incrementally will take you to your end result. Looking forward can sometimes seem daunting and demotivating as there is no end in sight. Look backward, look how staying true to your self and the process has brought you to where you are. Stay the course.5) Have fun and celebrate your wins. Life is short. People buy from people. How can you bring your personality, fun and excitement to the selling environment. We are competing with bots, make it obvious you are not one of them. Finally, celebrate your wins. Avoid moving on to the next opportunity without pausing, reflecting and patting yourself on the back, you did it. Take that feeling with you to the next one and take time to celebrate your successes.For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

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