When we think about the soft skills that make a difference in the B2B selling environment, showing up authentically is a big one for me.I am sharing my conversation as a guest from the Get Authentic with Marques Ogden podcast to inspire others to lead with your authenticity. Everyone is looking for the silver bullet to stand out, break through the noise….this is it and it’s built right in us.Why is Authenticity so important for you? Many companies I have trained have experienced double digit results in performance, improved confidence and increased their conversion rates by a minimum of 10%. These sales teams became acutely aware of what it took to create an overall better experience for their clients, and that was the differentiator. They had a heightened sense of self and self awareness.As the Founder of K2 Performance Consulting the challenge in the industry is how do we maintain learning momentum after the training? How can we revisit the content just in time? (JIT) Re-apply it, make it our own.I wanted to design a platform that provided  real time practice allowing us to get comfortable with the material, craft stories, share examples and have authentic, meaningful business conversation with our clients without sounding scripted. Authenticity disarms our audience, has them leaning in as it is unexpected behaviour and we become memorable for our purpose not our role.For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

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