Today, we’re diving into something straight out of sci-fi… but very real.Chinese entrepreneur Luo Yonghao just livestreamed to over 13 million viewers.Generated $7.6 million in sales.And here’s the kicker—he wasn’t even there.It was his digital AI avatar.Speaking. Reacting. Selling.And outperforming his human-hosted shows.So what does this mean for you — whether you're leading brand strategy or building social campaigns from scratch?In this podcast episode, I explore the impact AI avatars could have on digital marketing.How real-time avatars could host events, run product demos, or even lead your next webinar.And what’s realistic today… vs. what’s still science fiction.Finally I list my "Just Add Social" actionable Key Takeaways for using Avatars.The Social Savvy scale is level 5: "Skilled" - Able to tackle moderately complex social media marketing challenges.Here are two interesting links referred to in this podcast:– Synthesia (https://www.synthesia.io/)– Hour One (https://hourone.ai/)– D-ID (https://www.d-id.com/)| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

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