Instagram Reels have become a vital tool in digital marketing campaigns due to their high visibility, engagement potential, and alignment with current content trends. Reels allow brands to tap into Instagram’s algorithm, which prioritizes video content, ensuring higher reach and discovery on the platform. In this podcast I will explore the latest advice from Meta to make Instagram Reels successful. I will explore these 3 aspects:1) Creative Elements in Reels2) Story types3) How to use Reels in your next campaignThe Social Savvy scale is level 8: "Advanced", so some expert-level knowledge of social media marketing with Instagram would be useful in order to take advantage of the podcast advice to successfully optimize campaign strategy and tactics.Here are two interesting links referred to in this podcast:https://www.facebook.com/business/ads/advantage-plus-placements/https://megadigital.ai/en/blog/google-ads-conversion-rate/| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

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