Social media has been growing in Pakistan over that past few years. This podcast episode investigates the adoption of Facebook and other social networks in Pakistan. What trends are helping the overall adoption rate of digital marketing in Pakistan. Brands need to understand the underlying drivers to this growth to be in a position to grow their social media selling activities and brand awareness in Pakistan. The social Savvy scale of this podcast is level 1: Beginner, basic level 101 (from a 1-10 range)| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

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