🎙️ Step into “Social Media Jail” — a tongue-in-cheek courtroom drama for modern marketers. Our “Social Media Jedi” prosecutes vanity metrics, AI comment bots, and fake followers while defending ethical, revenue-driven marketing.In this podcast episode you’ll hear how campaigns go off the rails (hello, engagement pods), and how to fix them with clear KPIs tied to pipeline and LTV. We unpack AI transparency (C2PA, disclosures), bot clean-up, and much more to prove real impact.You’ll learn: - How to swap likes for leads (and qualified ones at that) - What data-driven attribution and modeled conversions actually mean - Ways to connect GA4 + CRM to report revenue, not vibes - How to stay ethical with AI: provenance, policies, and disclosures - The vanity-metric myths that get teams “sentenced” every quarterHit play, beat the verdict, and graduate from clicks to cash—ethically. Subscribe for more smart, snackable marketing wins.Finally I list my "Just Add Social" actionable Key Takeaways.The Social Savvy scale is level 3: "Basic" - Comfortable with fundamental skills of social media marketing.| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

Ver todos los episodios