ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "Mugsy PR - How To Reach Different Demographics"
The Boca Bacchanal festival in Florida's Boca Raton neighborhood had a big draw with retirees, but the sponsor wanted to reach a younger audience, millennials. Listen to the unique and out of the box strategies their PR company, Mugsy PR used to reach this new demographic. You might pick up a tip or two on how to reach a new audience of influencers.
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