Increasing SaaS Feature Adoption with Jobs-to-be-Done

14/07/2016

Listen "Increasing SaaS Feature Adoption with Jobs-to-be-Done"

Episode Synopsis

As Jobs-to-be-Done continues to gain popularity in the SaaS community, many founders and product teams are struggling with the same question:   “How do we apply JTBD when there is no purchase?” A conversation that I have on a weekly basis goes something like: …

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