Listen "Increasing SaaS Feature Adoption with Jobs-to-be-Done"
Episode Synopsis
As Jobs-to-be-Done continues to gain popularity in the SaaS community, many founders and product teams are struggling with the same question: “How do we apply JTBD when there is no purchase?” A conversation that I have on a weekly basis goes something like: …
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.