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Listen "45.4-5: Consumer reactions to deceptive advertising claims"
Episode Synopsis
Richardson-Greenfield, P., LaFerle, C., Dehdashti, Y., & Edwards, S. (2024). Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising. Journal of Current Issues & Research in Advertising, 45(4), 441–455. https://doi.org/10.1080/10641734.2024.2310054
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