The Italian reinvention of coffee (A presentation by Luca Cottini, PhD)* A lost harvest and the start of an adventure. From #Turin to the world* 1895. The opening of the #Lavazza store * Importing and treating #coffee. The re-invention of coffee as a transformed good* The innovation & art of #blending and the design of #aroma* Packaging and sustainability. From Luigi Lavazza to the company todayCheck out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to this channel. Thanks for watching!

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