A conversation between Luca Cottini (PhD) and Marco Baldocchi, Neuromarketing research director at NINA (the Italian Association of Applied Neurosciences), author, public speaker, and visionary entrepreneur in consulting and advertising.* From Lucca to Miami. From advertising to #neuroscience (1:05) * What is neurobranding? Why is neuroscience a key tool for #marketing? (2:35)* The understanding of emotions. Our decisions take place at the unconscious level (6:00)* The powerful impact of #storytelling in activating our #senses and our #memory (7:50)* Italy, melodrama, and the transformation of products into emotional platforms (10:30)* What moves our brain to #innovate? (13:43)* What is #luxury and what mental associations do we refer to it? (15:25)Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

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