A presentation by Luca Cottini (PhD). Keynote address of the International Conference of the Canadian Association of Italian Studies (CAIS). Delivered on July 5, 2022.* The culture behind the label. What model lies behind the Italian "impresa"? * The three components of the Italian "incanto": limit, #design, the chorality of "works" (#opera)* 1. The creative power of limit: care, respect, and #sustainability* 2. Design as #storytelling. The characters of the "speaking object" (genealogy, vitalism, performativity & consistency)* 3. Hybridity of languages and chorality of interactions (the piazza as a negotiating site, the family as a guarantor of continuity, the fabbrica as community, the theatre as a site of emotional action)Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

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