Liquore Strega and the bewitching power of literature (A presentation by Luca Cottini, PhD)* The fascination for "La" Strega (the witch) and the apprenticeship at "Lo" Strega liqueur factory* Poster #advertising and the aura of Strega. The blue, green, and red "witch" by Marcello Dudovich* The Roman city of Benevento, the legends of witchery, and the #drink of Giuseppe Alberti* A Southern Italian excellence from 1860 to the present. Guido Alberti as #entrepreneur* The passion for #storytelling. The Nazi occupation of Rome and the salotto of Maria Bellonci* The birth of Premio Strega, a laboratory of postwar culture & Italy's most important literary award* From literature to #cinema. The acting career of Guido Alberti, from Fellini to Rosi* Of #cocktails and literary imagination. What do #stories do? What is their added value?* Guido Alberti. A complex entrepreneur and #intellectual in search of never-fading #beautyCheck out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

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