We are unwrapping a set of aspirational approaches to brainstorming. The next flavor is What Would Midas Do? What would you do if there were no limit to your resources. Not just money, but machinery, space, time, people. Yes, of course, we all face constraints… some real, but some only imagined or self-imposed. At this stage, don’t let anything stop you. We’ll have plenty of time for reality checks… AFTER we come up with the great ideas. This is the fifth flavor of brain balm, brainstorming ideas to massage your message.Practical Approaches:           Heal the PainThe Toothbrush TestDeeper Inside the BoxAspirational Approaches:Stand on the Shoulders of GiantsWhat Would Midas Do?Let me know what you think and share your own ideas and questions: [email protected].

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