There’s too much here to keep stuffed inside one box, so our next flavor of Brain Balm, Neapolitan, takes up two episodes. Let’s take ideas that don’t go together… that should NOT go together… and put them together anyway! Our second of the silly approaches to generating new ideas is called Neapolitan, and just like three flavors of ice cream that somehow ended up combined in the same carton, we can create something special by breaking down barriers that keep ideas apart. Let me know what you think and share your own ideas: [email protected] is part one of the seventh of nine flavors of brain balm, brainstorming ideas to massage your message.Practical Approaches:                      Heal the PainThe Toothbrush TestDeeper Inside the BoxAspirational Approaches:Stand on the Shoulders of GiantsWhat Would Midas Do?The Blank of BlankSilly Approaches:It’s Opposite Day!NeapolitanWe’re getting close to the end of this series, and once we finish Brain Balm, we will unpack a whole new set of Mentorvention Minutes. Let me know what you think and share your own ideas: [email protected].

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