We move from practical to aspirational approaches to brainstorming. The first flavor in this package of brain balm is called Stand on the Shoulders of Giants. The point here is that it's okay for your ideas to be based on the other great ideas and inspirations that you see around you every day. This is the fourth flavor of  brain balm, brainstorming ideas to massage your message.Practical Approaches: Heal the PainThe Toothbrush TestDeeper Inside the BoxAspirational Approaches:Stand on the Shoulders of GiantsLet me know what you think and share your own ideas: [email protected].

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