ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.
Latest episodes of the podcast Intentional Advertising Mastercast
- 10. Google Analytics in the time of Coronavirus // Co-Vids Episode 2
- 09. Advertising in the time of Coronavirus: Week 4
- 08. Advertising in the time of Coronavirus: Week 3
- 07. Co-Vids Ep. 1 Conversion Rate Optimisation during Coronavirus
- 06. Advertising in the time of Coronavirus: Week 2
- 05. Advertising in the time of Coronavirus: Week 1
- 04. The Top 3 Marketing Funnel Mistakes (& how to fix them) // Intentional Advertising Masterclass
- 03. Is ROAS keeping your Brand small? // Intentional Advertising Masterclass
- 02. How to work with Algorithms // Intentional Advertising Masterclass
- 01. Intentional Advertising Masterclass: Introduction
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