Episode Synopsis "Inside The Attention Economy with Mimi Turner - brand purpose, Amazon and DOOH"

Our first recording as part of a new series that takes you inside the attention economy. Mimi Turner is a branding and strategy expert. She has helped some of the top media companies in the world deconstruct and rebuild their core purpose and principles. In this podcast, James and Mimi discuss Amazon, DOOH and the importance of having an enemy when it comes to brand purpose. 

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