We share a practical playbook for finishing 2025 strong by centering retention, cleaning first-party data, and tightening vendor stacks to cut waste and lift ROAS. We also dig into affordability messaging, mobile service as a differentiator, and omnichannel moves that connect sales and service with one voice.• affordability pressure shaping offers and lease strategy• customer retention through fixed ops and off-brand service• gaps in OEM programs and how to close them• prioritising customer-pay work in bays• brand loyalty vs dealer loyalty and group-level data sharing• cleaning first-party data and reducing vendor access• consolidating partners to stop ad waste and mixed messages• dynamic budgeting across Google, Meta, CTV, TikTok, Amazon• mobile service as a loyalty and acquisition lever• building in-house marketing capability and governance• three levers for Q4: fixed ops, affordability, data disciplineInside Automotive with Jim Fitzpatrick is powered by CBT News, your go-to source for the latest news, trends, and insights in retail automotive. Subscribe for more interviews with top industry leaders, dealership innovators, and experts shaping the future of automotive. For more content, visit CBTNews.com and follow us on your favorite podcast platform.

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