In Clear Focus: Marketing Accountability with Jay Mandel

In Clear Focus
29/07/2025 29 min Temporada 20 Episodio 2
In Clear Focus: Marketing Accountability with Jay Mandel

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Episode Synopsis

IN CLEAR FOCUS: Jay Mandel, founder of the Marketing Accountability Council, makes a return appearance to address the erosion of consumer trust in today's marketing landscape. Jay explains why the traditional playbook is dead, sharing outdated tactics for the "marketing graveyard." He discusses strategic restraint, using examples from Nike and Lush, and warns of the "Great Attention Heist" in the AI era. Learn how accountability, transparency, and value can build sincere, lasting brands.

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