In Clear Focus: AI and Brand Discoverability with Shane H. Tepper

12/08/2025 29 min Temporada 20 Episodio 4
In Clear Focus: AI and Brand Discoverability with Shane H. Tepper

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Episode Synopsis

IN CLEAR FOCUS: Shane H. Tepper, co-founder of AI Friendly, details how generative AI impacts brand discoverability and why now is a "peak ideas person" moment for creative professionals. He outlines the shift from traditional SEO to Generative Engine Optimization (GEO), where AI synthesizes real-time responses. Shane also highlights the importance of adapting content for AI platforms, leveraging third-party validation, and prioritizing continuous relevance for brands in an evolving landscape.

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