#13 La Presse's digital-only strategy and continuous adaptation for tomorrow

I Need More Coffee And Better Ideas
05/11/2024 27 min Episodio 13

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Episode Synopsis

⁠Jean-Marc de Jonghe⁠, VP of Digital Product at ⁠La Presse⁠, discusses the newspaper's bold transition to a digital-only model in 2017. He reflects on the strategic choices that drove this shift and explores how rapid technological change continues to reshape the media landscape. Emphasizing the irreplaceable value of human-driven storytelling, Jean-Marc highlights how La Presse maintains an agile team and prioritizes high reader engagement to stay relevant in an evolving digital world.

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