Episode Synopsis "Episode 8—So What's a Brand Guide?"

Whether you're a big company or a small business, capturing your brand communication strategy and creative direction in a brand guide is a best practice that creates efficiencies, collective understanding, and saves costs down the road. It saves time and money by keeping future work on-mission, on-strategy, and on-brand.

Listen "Episode 8—So What's a Brand Guide?"

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• Episode 8—So What's a Brand Guide?
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• Episode 4: On Leadership
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