Episode 8—So What's a Brand Guide?

14/12/2019 21 min

Listen "Episode 8—So What's a Brand Guide?"

Episode Synopsis

Whether you're a big company or a small business, capturing your brand communication strategy and creative direction in a brand guide is a best practice that creates efficiencies, collective understanding, and saves costs down the road. It saves time and money by keeping future work on-mission, on-strategy, and on-brand.