Episode Synopsis "When is the Right Time to Hire a PR Firm with Cheryl Snapp Conner (Episode #5)"

When is the right time to hire a PR firm? Today, Cheryl teaches us the answer. It varies by company, but generally, every organization should do it's own PR for as long as it can. You hire a PR firm for strategy and connections. Plus, many writers would rather talk to the CEO and founder, over a PR firm. Remember, Cheryl writes about how to hire a PR firm without hiring an agency. You can find her on Forbes. When the time comes that you should hire a PR firm, be metric driven. Know what the job you're hiring this PR firm to do. And make it driven by metrics. Follow Cheryl on Forbes, https://www.forbes.com/sites/cherylsnappconner/#5d119dec72ee , for even more great advice. Or check out her company, here: http://snappconner.com/

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