Episode Synopsis "How to start a Subscription Business feat. Matthew Holman"

In this episode of the "How to Start a Business" podcast, host Jon Bradshaw sits down with Matthew Holman, founder of Subscription Prescription, to discuss how he built a successful subscription consulting business. Matthew shares his journey from co-founding a small startup called Qpilot to transitioning into consulting and focusing on the subscription e-commerce space. Matthew explains how he started a local networking group called Commerce Catalyst to connect with other marketers and solve problems together. This group evolved into a Slack community, an email list, and an annual conference. Matthew emphasises the importance of owning the information and channels to engage with his target audience. The episode delves into Matthew's approach to building thought leadership through content creation. He discusses how he produces a weekly newsletter and podcast with unique content to provide value to his audience and demonstrate his expertise. Matthew also shares insights on how he uses social media to promote his content and connect with potential clients. Throughout the conversation, Matthew highlights the benefits of choosing a niche and becoming known as an expert in that space. He explains how his focus on subscription e-commerce has allowed him to build a strong reputation and attract clients in a relatively small but growing market. This episode offers practical advice and inspiration for anyone looking to start a consulting business or build a personal brand in a specific industry. Follow the Podcast YouTube: https://www.youtube.com/@HowToStartABusiness/featured Apple: https://podcasts.apple.com/in/podcast/how-to-start-a-business/id1504659523 Spotify: https://open.spotify.com/show/3lakFrzcTB1mmRAsSKn7yG?si=6940a31dcf1948ad Website: https://www.howtostartabusiness.com/   Follow Matthew Holman LinkedIn: https://www.linkedin.com/in/holman-matthew/ Follow Jon Bradshaw LinkedIn: https://www.linkedin.com/in/mrbradshaw/ Instagram: https://www.instagram.com/mrjonbradshaw/ Twitter: https://twitter.com/mrjonbradshaw

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