From rental shop to marketing boss — Lachy Keevers has done it all.Live from the Snow Sports Industry Tradeshow, Austin and Matty sit down with long-time mate and XTM Marketing Manager Lachy Keevers to unpack his 20-year career in snow, from Falls Creek beginnings to managing Olympians with Oakley and leading one of Australia’s biggest winter brands.🎙️ Recorded on-site at SIA Tradeshow 2025, this episode dives into: • Lachy’s 20+ seasons and how he turned passion into a career • The evolution of the Aussie snow industry — and the comeback post-COVID • From Oakley goggles to Olympic glory — managing athletes like Scotty James • Why mateship and community keep this industry alive • Plus, concussions, golf simulators, and a lot of laughs🎧 Listen now, leave a review, and back your local snow legendsSupport the showThanks for listening, stay frothy and have fun!

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