Why niche creators make more than lifestyle creators

02/10/2025 1h 0min Episodio 39

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Episode Synopsis

From near-death travel stories to $600K journals, this episode dives into how creators are monetizing in surprising ways. Justin and Grace unpack the risks, niches, and products that actually scale in today’s creator economy.Inside:🌍 Justin’s wild Guatemala trip & the risks creators take IRL🪵 The rise of niche creators - woodworking, gardening, golf & beyond📈 The journal creator making $632K from a simple product📱 Why Bobby Approved is crushing creator apps🥩 Grocery store prices, U.S. food culture, and what Europe gets rightTimestamps:00:00 – Near-death experiences & Guatemala travel story15:00 – Going all in vs. gradual growth as a creator23:00 – The fall of lifestyle creators & rise of niches47:00 – Bobby Approved app breakdown & why it works54:30 – Food culture, grocery prices & Europe vs. U.S.59:30 – Could Bobby Approved become the next big food label?🎙️ Hosted by Grace Ling & Justin Nguyen📍 How Creators Make Money — the podcast where we unpack the real strategies behind today’s smartest creators.