Why Most Creators Are Broke (Even With a Big Audience)

19/12/2025 54 min Episodio 48

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Episode Synopsis

In this episode, Justin and Grace sit down with JC Rodriguez to break down how creators should be thinking about building multiple income streams to thinking about cash flow, taxes, and long-term financial stability as a creator.Inside:Revenue vs. profit — why many creators get this wrongHow creators should think about taxes, savings, and reinvesting incomeCommon financial mistakes creators make early onWhen to monetize vs. when to grow distribution• Building long-term financial security as a creatorTimestamps:00:00 – Intro & JC Rodriguez’s background05:30 – How JC thinks about creator income streams12:10 – Revenue, profit, and cash flow for creators19:40 – Monetization timing mistakes27:15 – Taxes, savings, and reinvesting creator income35:00 – Risk management and income diversification42:20 – Long-term financial planning for creators48:10 – Closing thoughts🎙️ Hosted by Grace Ling & Justin Nguyen📍 How Creators Make Money — the podcast where we unpack the real strategies behind today’s smartest creators.