This episode breaks down the real world of UGC. How creators with tiny audiences are making six figures, why most creator panels are useless, and how brands actually manufacture viral moments on TikTok.Grace also dives into portfolio mistakes, agency vs. direct pricing, and what Handshake looks for when hiring UGC creators.Inside:How small creators quietly earn 6 figures with UGCWhy most creator panels suck (and what actually matters)Agency rates vs. direct brand rates — 10x differenceHow brands “flood TikTok” to push products viralWhat Handshake looks for in UGC creatorsWhy comedians are the best teachers of creator storytellingTimestamps:00:00 – LA stories, gyms & party culture02:40 – Audience vs. brand: why community matters07:00 – Faceless brands & creator-led design10:20 – Reviewing niche creator content formats12:50 – Repurposing content authentically18:10 – TikTok Shop, creator education & events20:00 – Why most creator panels suck26:05 – What comedians teach creators32:20 – UGC portfolios: who’s making real money36:40 – UGC content types + what performs41:30 – Who dominates UGC demographics43:00 – Agency vs. direct pricing49:05 – Handshake’s UGC hiring criteria52:15 – Brands flooding TikTok56:00 – AI clipping tools vs. organic virality🎙️ Hosted by Grace Ling & Justin Nguyen📍 How Creators Make Money — the podcast where we unpack the real strategies behind today’s smartest creators.

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