Most creators think you need a massive audience to make real money. Phil Pallen is proof you don’t.He will finish 2025 close to 7-figures in revenue — while barely having 6-figures in followers across platforms.In this episode, Justin and Grace break down how Phil built a highly profitable creator-consultant business by positioning himself correctly, charging like a strategist, and letting his content do the inbound work for him.Inside:💡 The 3 pillars of a personal brand that actually sells📱 Why follower count ≠ revenue (Phil is the perfect example)💸 How he prices strategy, consulting, and brand builds🔄 Rebranding yourself after a pivot (and why most people do it wrong)📈 How Phil structures his business to stay creative and profitableTimestamps:00:00 – Phil Pallen’s business model06:12 – Why most personal brands fail12:45 – The 3 pillars of a high-trust personal brand20:10 – Follower count vs. credibility (Phil’s anti-vanity approach)26:30 – Creating content that attracts inbound leads34:15 – Pricing yourself as a strategist, not a freelancer41:20 – How to rebrand after a pivot47:50 – Building an agency that scales your creative work53:10 – Final takeaways🎙️ Hosted by Grace Ling & Justin Nguyen📍 How Creators Make Money — the podcast where we unpack the real strategies behind today’s smartest creators.

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