’Hello $FirstName’ - marketing experts discussing the topic of personalization

’Hello $FirstName’ - marketing experts discussing the topic of personalization

Por: Rasmus Houlind
Ready to learn about personalization in marketing?

Where first season was based on the book ’Hello $FirstName - Profiting from Personalization’ - Season 2 takes it further to explore the Content Crisis of Personalization - and the roles that the Content Layer (hint: a parallel to the Data Layer but with... well Content) and GenAI play in truly making personalization scale.

The book is available in print and kindle and can be bought here:
https://amzn.eu/d/7con9Ex (or your local .com, .co.uk, .se amazon...)

A written abstract of the book can be downloaded here:
https://agillic.com/free-ebook-hello-firstname/

All models and illustrations from the book can be downloaded here:
https://www.omnichannelinstitute.com/resources?lang=en
58 episodios disponibles

Latest episodes of the podcast ’Hello $FirstName’ - marketing experts discussing the topic of personalization

Mostrando página 2 de 3

Chapter 19: People and Skills for Personalization 04/06/2024
Discussing Chapter 18: ’MODELS FOR ORGANIZATIONAL MATURITY IN PERSONALIZATION’ with Frans Riemersma, Co-author and Founder of MarketingTribe 28/05/2024
Chapter 18: Models for Organizational Maturity in Personalization 21/05/2024
Discussing Chapter 17: ’CRO AND PERSONALIZATION’ with Marianne Stjernvall, The Queen of CRO, ex COOP and Digital Director at Tele2 15/05/2024
Chapter 17: Conversion Rate Optimization & Personalization 07/05/2024
Discussing Chapter 16: ’DATA AND PERSONALIZATION’ with Michael Bietenhader, Chief Consulting Officer at Nexum AG 30/04/2024
Chapter 16: Data & Personalization 23/04/2024
Discussing Chapter 15: ’THE PREREQUISITES FOR PERSONALIZATION’ with Jesper Damsgaard, SVP Ecommerce at Pandora 16/04/2024
Chapter 15 - Prerequisites for Personalization: The Basic Foundations 09/04/2024
Discussing Chapter 14: ’TYING IT ALL UP IN THE BOWTIE’ with Håvard Hovdahl, SVP Loyalty at Strawberry 02/04/2024
Bonus Episode: Discussing The Moments of Truth and CDPs with Founder and CTO at Tealium, Mike Anderson 12/03/2024
Chapter 14 - Tying it all up in the Bowtie of Personalization 27/02/2024
Discussing Chapter 13: ’PERSONALIZATION ON INBOUND PLATFORMS’ with Lars Birkholm Petersen, Founder of Uniform, Ex VP of Sitecore 20/02/2024
Discussing Chapter 12: ’CONTENT FEEDS’ with Pier Luigi Spagna, EMEA VP of Retention and Engagement at Warner Bros Discovery 14/02/2024
Chapter 13 - Personalization on Inbound Platforms 06/02/2024
Chapter 12 - Content Part 2: Content Feeds 30/01/2024
Discussing Chapter 11: ’Value from Marketing Automation’ with Jesper Lindeberg, Head of CRM at Miinto.com 23/01/2024
Chapter 11 - Personalization in Marketing Automation 16/01/2024
Discussing Chapter 10: ’Insights part 2: Moments of Truth’ with Gianfranco Cuzziol, Former Head of CRM at Aesop, Speaker, Author, Consultant 09/01/2024
Chapter 10 - Insights Part 2: Moments of Truth 02/01/2024
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