ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Chapter 10 - Insights Part 2: Moments of Truth"
Episode Synopsis
This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 10:
INSIGHTS PART 2: MOMENTS OF TRUTH
What is a moment of truth?
Moments of truth belong to the customer
Discovering vs creating intent
The danger of creating an unintended intent
Finding moments of truth
Dynamic data indicates a moment of truth
Absence of data can also indicate a moment of truth
Digging deeper into moments of truth
How Google uses the term ‘moment of truth’
Algorithmic indications of moments of truth – AI and advanced analytics
Not all moments of truth are marketing’s responsibility
Moments of truth matter the most within marketing automation
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
INSIGHTS PART 2: MOMENTS OF TRUTH
What is a moment of truth?
Moments of truth belong to the customer
Discovering vs creating intent
The danger of creating an unintended intent
Finding moments of truth
Dynamic data indicates a moment of truth
Absence of data can also indicate a moment of truth
Digging deeper into moments of truth
How Google uses the term ‘moment of truth’
Algorithmic indications of moments of truth – AI and advanced analytics
Not all moments of truth are marketing’s responsibility
Moments of truth matter the most within marketing automation
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
In God we trust