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Listen "Chapter 11 - Personalization in Marketing Automation"
Episode Synopsis
This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 11:
PERSONALIZATION IN MARKETING AUTOMATION
Value creation in marketing automation
Segments and content feeds are secondary in marketing automation
For marketing automation, consider value over the long term
The three primary value drivers of marketing automation
Increased top line – retail
Increased top line – subscription
Decreased customer churn
Cost savings
Beyond sales – chasing the Next Best eXperience
What are the most effective flows?
Maturity levels for Marketing Automation
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
PERSONALIZATION IN MARKETING AUTOMATION
Value creation in marketing automation
Segments and content feeds are secondary in marketing automation
For marketing automation, consider value over the long term
The three primary value drivers of marketing automation
Increased top line – retail
Increased top line – subscription
Decreased customer churn
Cost savings
Beyond sales – chasing the Next Best eXperience
What are the most effective flows?
Maturity levels for Marketing Automation
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
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