ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Chapter 19: People and Skills for Personalization"
Episode Synopsis
This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 19: People and Skills for Personalization
CHAPTER 19: PEOPLE AND SKILLS FOR PERSONALIZATION
Enter the marketing technologist
How about the creative skills?
How the 5M model applies to personalization
Applying these skills to the Pyramid of Personalization
Shifts in focus
Shifts in composition
Shifts in operating model
Size matters
Insourcing vs outsourcing
Maturity levels for people and skills
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
CHAPTER 19: PEOPLE AND SKILLS FOR PERSONALIZATION
Enter the marketing technologist
How about the creative skills?
How the 5M model applies to personalization
Applying these skills to the Pyramid of Personalization
Shifts in focus
Shifts in composition
Shifts in operating model
Size matters
Insourcing vs outsourcing
Maturity levels for people and skills
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
In God we trust