Chapter 12 - Content Part 2: Content Feeds

30/01/2024 21 min Temporada 1 Episodio 24
Chapter 12 - Content Part 2: Content Feeds

Listen "Chapter 12 - Content Part 2: Content Feeds"

Episode Synopsis

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 12 which revolves about the role that content feeds - as in e.g. product recommendations and similar recommendations - play in the realm of personalization. 
CONTENT PART 2: CONTENT FEEDS
















Using content properties to group, sort, rank, filter, and mark
Generic grouping of content
Advanced grouping of content
Sorting and ranking
Filtering
Marking
Personalizing content feeds
The right feed means more than the ranking within it
Echo chambers or sources of inspiration?
Using content feeds wisely

















The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.

More episodes of the podcast ’Hello $FirstName’ - marketing experts discussing the topic of personalization