ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 36 Season 4: Unlock the Secrets of Counterintuitive Marketing"
Episode Synopsis
In this episode, I dive into the fascinating world of counterintuitive marketing, where unconventional strategies lead to extraordinary results. I’ll explore insights from marketing legends Eugene Schwartz, David Ogilvy, and Rory Sutherland, and show how these principles apply to indie authors. From amplifying existing desires to creating exclusivity, you'll learn how to attract readers and build demand in ways that defy logic.
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