ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 39 Season 4: The Magic of Framing: Changing Perceptions to Boost Value"
Episode Synopsis
In this episode, we explore the magic of framing, a principle made famous by behavioral economist Rory Sutherland. Discover how the way you present your book can change its perceived value. I’ll show you how Author Nation's RAVE uses this tactic to make ticket prices feel like an irresistible deal—and how you can use framing to make your book stand out.
More episodes of the podcast Hello Author
Episode 2 Season 5: Creative Undercurrents
29/12/2025
In God we trust