Episode 37 of 45: Tapping into Existing Desires

Hello Author
20/10/2025 3 min Temporada 4 Episodio 37
Episode 37 of 45: Tapping into Existing Desires

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Episode Synopsis

In this episode, I explore Eugene Schwartz’s principle that successful marketing doesn’t create desire—it amplifies what already exists. Learn how to uncover and leverage the desires your readers already have to build irresistible book campaigns. I’ll use examples from Author Nation's RAVE to show you how tapping into existing passions can transform your marketing approach.

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