ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 37 of 45: Tapping into Existing Desires"
Episode Synopsis
In this episode, I explore Eugene Schwartz’s principle that successful marketing doesn’t create desire—it amplifies what already exists. Learn how to uncover and leverage the desires your readers already have to build irresistible book campaigns. I’ll use examples from Author Nation's RAVE to show you how tapping into existing passions can transform your marketing approach.
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