Episode Synopsis "Ep 36 - Link Earning Versus Link Building And How One Can Help The Other"

Today we’re going to talk about the differences between link-earning and link-building. These are both essential to SEO, but Google greatly prefers link-earning over link-building. Do you know the difference? Get ready to find out more about these strategies and how one can help the other. Some of the highlights of the show include: ● 1:25: How link-earning works and how it compares with standard link development. ● 3:40: Where Sujan publishes the content that brings in links, as well as details on why his content works. ● 4:35: Why knowing your customers helps you earn links. ● 7:10: Aaron’s thoughts on the two most important qualities to have when you are trying to earn links,.as well as Sujan’s contrasting thoughts. ● 10:20: How gaps in the industry can help you build your brand and earn links. ● 11:55: Thoughts on creating a resource or anchor piece that does the work for you.

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