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Listen "Old Ingredients, New Age Name with Laura Shenkar"
Episode Synopsis
On today’s show, Laura Shenkar, CEO & Founder of This PKN shares what the product is and how the company got its start. PKN is the most indulgent, nutritious, eco-friendly, plant-based milk on the market today. She goes on to discuss the different factors that can affect distribution at the State level, along with consumer preferences and diet restrictions. Throughout her career journey, she has experienced many magic moments and learned secrets to continually improve along the way. Everything she has learned has led her to becoming an excellent advisor to those with similar career paths and interests. Her expertise in building high-performing senior leadership teams, launching and expanding businesses, and adopting revolutionary business strategies is what makes her so business savvy.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYS:The origin story of the PKN brandFactors that affect the food marketplace Key moments that propelled Laura's career forwardWhat's next for the PKN brandABOUT THE GUEST:Laura Shenkar CEO & Founder, This PKNLinkedIn: https://www.linkedin.com/in/laurashenkar Links: https://thispkn.com CHAPTERS:0:00 | Introduction04:29 | The Origin of PKN10:45 | The Rise of Food Allergies & Sensitivities15:53 | The Strategic Importance of Texas21:23 | Embracing Startup Culture & Motivation23:52 | The Moment That Everything Changed30:36 | A Personal Crisis Sparked The Solution32:56 | Selling a New Brand & Product34:03 | Water is Now... Finally a Real Concern35:57 | Expanding Across The United States38:54 | Women with Innovative Approaches39:55 | The Indigenous Cooking Trend41:28 | Learn More About Laura Shenkar and This PKNThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.com
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