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Listen "Lean Into Clean with Caitlyn Vanderhaeghe"
Episode Synopsis
Caitlyn Vanderhaeghe is the President, CEO & Co-Founder of KidStar Nutrients, a clean and natural supplement brand formulated just for kids. Outside of running a company, she is a well-known mommy blogger, published children's author, certified teacher and health advocate. Her love of all things natural health was the motivation that propelled her to develop nutritional supplements that only contain essential nutrients.On this episode, Caitlyn explains the philosophy and inspiration behind KidStar Nutrients', Along with concerns about the industry at large. On-going issues like lack of product development and lack of product enhancement are reasons she felt compelled to build her own brand. Additionally, she offers up insightful advice to women on a similar journey and shares her thoughts on how best to develop leadership skills.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:The Philosophy behind the KidStar Nutrients brand and productOn-going issues and problems in the supplement industry and community at largeThe importance of supplementing kids dietsEntrepreneurial Advice ABOUT THE GUEST:Caitlyn VanderhaeghePresident & CEO, KidStar NutrientsLinkedIn: https://ca.linkedin.com/in/caitlyn-vanderhaeghe-134486101Links: https://kidstarnutrients.com CHAPTERS:00:00 | Introduction02:30 | Products Produced with Clean Ingredients04:27 | Pivoting in a Pandemic & Supply Chain Issues06:45 | Supplements with a Guiding Philosophy08:32 | Shifting Product Expectations09:52 | Known Issues in the Supplements Industry12:31 | Supplements Are a Family Tradition16:22 | Mother Mentorship & Career Advice19:52 | Creating a Competitive Edge in the Marketplace22:14 | Advice for Aspiring Women Entrepreneurs29:33 | Product Launch in The United States31:52 | The Importance of Supplementing Kids' Diets33:15 | Kid Nutrient Market33:53 | Quality Products with Real Ingredients38:06 | Learn More About Caitlyn VanderhaegheThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Mediawww.heartcastmedia.com
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