Episode Synopsis "Ginger Snaps: Episode 6 - Segmentation "

Here we look at different ways stores might segment or categorise their customer base into smaller section to make targetting easier.

Listen "Ginger Snaps: Episode 6 - Segmentation "

More episodes of the podcast Ginger Snaps

• Ginger Snaps: Episode 6 - Segmentation
• Ginger Snaps: Episode 5 - Multi-channel retailing
• Ginger Snaps: Episode 4 - Customer Interaction
• Ginger Snaps: Episode 3 - Principles of Customer Service Part 2
• Ginger Snaps: Principles of Customer Service Part 1
• Ginger Snaps: Short podcasts to help you succeed at GCSE Retail.